Condé Nast Traveler

Published on :

In addition, those brands command a price premium, enjoying extra monetary resilience than non-intimate manufacturers in the identical industries. Brands are additionally becoming extra generic and dropping differentiators that after contributed to a brand’s expertise. Aiming to extend utilization, they now have a mass-market enchantment with little concentrate on any explicit goal market or travel segment Leisure. Travel & Leisure has an average Brand Intimacy Quotient of 21, roughly 12 points beneath the collective average throughout all our nine industries. The top three manufacturers are airlines, with British Airways ranking first and Jet Blue in third, with the best … Read more